AIMA Logo
Project

AIMA Logo

The logo of the Association Internationale Des Musées D’Agriculture is based on the acronym AIMA and communicates the two core aims of this International Association of Agricultural Museums: the focus on the importance of agriculture and...
Bettine-von-Arnim-Gesamtschule Logo
Project

Bettine-von-Arnim-Gesamtschule Logo

In the past the logo of the Bettine-von-Arnim-Gesamtschule – a comprehensive school in the German town of Langenfeld – combined the defining feature of its architecture, a glass pyramid, with the initial A of its namesake, the German...
Beuse Monogram
Project

Beuse Monogram

Wolfgang Beuse is a GP whose practice combines the treatments of western naturopathy and traditional Chinese acupuncture. The symbol of the practice is a combination of the initials W and B. The resulting Monogram evokes not only the Rod...
Depken & Partner Monogram
Project

Depken & Partner Monogram

The French chemist Louis Pasteur once summarised his approach to science: "Discovery comes to the prepared mind." The Depken & Partner logotype was not designed in the traditional sense but follows the Pasteur maxim. When...
Giardini del Fuenti Symbols
Project

Giardini del Fuenti Symbols

The terraces of the Giardini del Fuenti offer visitors a unique experience whether it is for fine dining, a visit to the beach or a festive event. At the Volta restaurant, guests can indulge in the finest food from Italy’s Campania region...
Hamburg School of Ideas
Project

Hamburg School of Ideas

Hamburg’s Texterschmiede has been feeding the German advertising industry with a steady stream of copywriters for years. However, increasingly the cream of these wordsmiths no longer writes headlines and copy for adverts, but have assumed...
Lill Logotype
Project

Lill Logotype

What might appear at first glance as an abstract composition of geometric shapes turns out to be the surname of company founder Bernhard Lill. The playful arrangement of four rectangles, a square and a rhombus is not only legible, it also...
Meoclinic Symbol
Project

Meoclinic Symbol

At first glance Meoclinic's phoenix is just another heraldic bird. On closer examination it appears that the phoenix is a carefully crafted piece of calligraphy drawn in one continuous line, thus illustrating the eternal cycle of...
Oxford PV Symbol
Project

Oxford PV Symbol

Oxford PV is revolutionising solar power with its development of perovskite thin film solar cells, printed directly onto glass. The company’s mark visualises the process of collecting energy and what appears at first sight to be a coarse...
Oyuna Cashmere Logotype
Project

Oyuna Cashmere Logotype

The Oyuna logotype is based on the first name of the company's founder and designer Oyuna Tserendorj. The logotype assumes its signature like character not through what is there, but through what has been left out, leaving the eye of...
Pat Prudente Monogram
Project

Pat Prudente Monogram

The mark for Pat Prudente – Image, Fashion & Style – is based on the Brazilian broadcaster's initials and transforms two humble letters into a must have fashion accessory...
The Museum of English Rural Life Logotype
Project

The Museum of English Rural Life Logotype

The Museum of English Rural life launched its new galleries and freshly curated display of the collection with a new logotype. The ‘M’ monogram is inspired by the common European blackbird. With its iconic black plumage, yellow bill and...
Val Taylor Monogram
Project

Val Taylor Monogram

The initials of Val Taylor neatly combine to form a pen nib, an appropriate mark for this copywriter.
VCC Perfect Pictures Symbol
Project

VCC Perfect Pictures Symbol

The symbol for post production company VCC is a play on a 19th century optical illusion. In the original, when you spin the black and white image, its colour components are revealed. The new design turns this on its head. When the symbol...
Ability International Symbol
Project

Ability International Symbol

A pair of cupped hands with fingers spread in butterfly form symbolises the freedom and helping hand which this charity extends to disabled people. Ability set up appropriately equipped leisure facilities which are then franchised. A set...
Amelung & Partners Logotype
Project

Amelung & Partners Logotype

Hospitality consultants Amelung & Partners set out to bring a breath of fresh air to Europe's luxury hospitality sector. The Thomas Manss & Company designed logotype is the visual interpretation of the consultancy's...
Arte Interior Logotype
Project

Arte Interior Logotype

Arte Interior's furniture programme and interior designs oscillates between the classical and the modern. Traditional and contemporary elements are fused to create interiors with an individual character. A process that is reflected in...
Atlantic Energy Monogram
Project

Atlantic Energy Monogram

What appears to be nothing more than a truncated lower case 'a' on first acquaintance, reveals an upper case 'E' on closer examination, thus combining the initials of this utility company serving the UK's...
Axentum Asset Management Logotype
Project

Axentum Asset Management Logotype

The logotype for Axentum Asset Management draws its character from a unique A and x ligature which can either be used within the name or as a separate monogram.
Bachchor Logotype
Project

Bachchor Logotype

The most minimal of design interventions turns the grace of the Torino typeface into a logotype with easily discernible musical overtones – entirely appropriate for a choir dedicated to the music of German composer Johann Sebastian Bach...
Beautiful & Useful Logotype
Project

Beautiful & Useful Logotype

The Beautiful & Useful logotype adorns a collection of merchandising items available in the William Morris Gallery. Its iconic combination of two typeface makes it just that: beautiful and useful. The words are set in Dalton Maag'...
Benjamin Franklin Centre Symbol
Project

Benjamin Franklin Centre Symbol

An identity based on a rubbing of a Benjamin Franklin medal suggests that by restoring the Benjamin Franklin House and creating cultural links between the UK and USA, the charity responsible is rebuilding the great inventor and politician’...
Bleu Bar Logotype, The Ritz-Carlton, Istanbul
Project

Bleu Bar Logotype, The Ritz-Carlton, Istanbul

Almost 500 years of Ottoman rule have left a highly visible mark on Istanbul’s skyline. Dotted with slender minarets the view can be enjoyed from the terrace of the Ritz-Carlton’s Bleu Bar. It is also reflected in the bar’s logotype...
Booktailor Logotype
Project

Booktailor Logotype

When talking about books the received understanding is that of a finished, printed object ever since Johannes Gutenberg invented the printing process in the 15th century. However, the Booktailor name suggests otherwise; introducing a...
Booktailor Valentine's Mark
Project

Booktailor Valentine's Mark

Booktailor is the first publisher to offer customised travel guides via the Internet. The mark featured here was used for a special edition series in the run-up to Valentine's Day...
Bowers & Wilkins
Project

Bowers & Wilkins

Beauty is in the eye of the beholder, what makes a mark memorable is its personality – quirks and traits that define a person as much as a logotype. The personality of the monogram for audio specialists Bowers & Wilkins is derived from...
Bowers & Wilkins, Technology marks
Project

Bowers & Wilkins, Technology marks

A series of marks was designed to represent some of the most important technologies developed by Bowers & Wilkins' “University of Sound”. The Nautilus mark depicts the distinctive configuration of tapered pipes in the Nautilus...
Brainshell Symbol
Project

Brainshell Symbol

Brainshell looks at intellectual property from two sides: from the university's perspective and the perspective of commercial firms. This approach is illustrated in the company's symbol – six heads. Depending on the point of view...
Brandenburg Technology Logotype
Project

Brandenburg Technology Logotype

After the re-unification of Germany, the Land Brandenburg needed an identity and marketing strategy to communicate the enormous potential the region has for industrial development. The bb symbol communicates how the Brandenburg region sees...
Breeze Logotype
Project

Breeze Logotype

Breeze is a firm of energy brokers who set out to bring some fresh ideas to the selling of gas and electricity. The logotype aims to capture this spirit with a design that combines the friendliness and fluidity of an italic typeface with...
Carla Juaçaba Logotype
Project

Carla Juaçaba Logotype

It has always been the ambition of architect Carla Juaçaba to let her work do the talking. Reflecting this architectural approach, the practice's logotype therefore had to be simple and functional. True to Ellen Lupton's mantra...
Chorus Capital Symbol
Project

Chorus Capital Symbol

The Chorus Capital symbol was inspired by the ambition of this specialised credit investment firm to become a global player in the credit markets. The capital C and the circular background neatly combine to illustrate that ambition.
Classé Logotype
Project

Classé Logotype

The redesign of the Classé range of amplifiers and source equipment provided the opportunity to bring the company's identity in line with its design conscious and forward looking approach. The new found confidence is expressed by an...
Contract Corporativo & Hotelaria Symbol
Project

Contract Corporativo & Hotelaria Symbol

The personalised service of its principals is the hallmark of Contract Corporativo & Hotelaria's tailor-made solutions for clients in the hospitality sector. The company's identity reflects this hands-on approach through a...
cutcost.com Logotype
Project

cutcost.com Logotype

Cutting the bottom of the letters creates an instantly memorable logotype for cutcost.com and illustrates at a glance the mission of this purchasing company: to help their clients save money.
Datatrain Monogram
Project

Datatrain Monogram

The Datatrain logotype features the initial “d” reversed out of a square. The resulting positive shape resembles a floor plan of a building, thus hinting at the company’s core business – facility management for housing associations and...
eComm Logotype
Project

eComm Logotype

eComm organises workshops and seminars for small and medium sized companies, illustrating how they can benefit from the e-commerce culture. To express a service that reveals the tangible benefits of the new economy, the mark utilises the “...
ERP World Monogram
Project

ERP World Monogram

The mark of a trade fair for the Enterprise Resource Planning sector does exactly what is says on the tin: it is a world made up from the well understood initials of the industry.
Fachhochschule Brandenburg Symbol
Project

Fachhochschule Brandenburg Symbol

Ever since its foundation in 1992 Brandenburg's technically orientated Fachhochschule has been at home in a castle-like building formerly used as army barracks. Originally built in the late 19th century for the Prussian Army, the...
First Source Symbol
Project

First Source Symbol

A one-stop purchasing service provides firms in London’s business heartland, The City, with the details of local suppliers. To express the benefit of a seamless service that links suppliers and customers, the initial 'S' was...
Full House Logotype
Project

Full House Logotype

Together with the Full House name, the logotype of this project for young disabled adults tricks the brain into seeing just that – a modernist house; when all it really is, is a rotated capital letter F reversed out of a colour square. The...
Germany + Brazil 2013-2014 Symbol
Project

Germany + Brazil 2013-2014 Symbol

Cultures around the world have been using ribbons for innumerable festive, ornamental and symbolic purposes. When Germany and Brazil organised a year of festivities surrounding innovation, sustainability and culture, it was the task of the...
HAL Logotype
Project

HAL Logotype

The HAL acronym has nothing to do with its namesake in Stanley Kubrick's film 2001: A Space Odyssey. It stands for Hardware Associates Limited. Although Kubrick has always denied that the HAL name is based on a one letter shift from...
Hausverwaltung Manss Monogram
Project

Hausverwaltung Manss Monogram

The monogram turns the initial M of this facility management company in Germany’s Westphalia region into a fictitious masterplan of a housing estate. The monogram has been applied to the company’s stationery and website .
Hotel Arts Barcelona Logotype
Project

Hotel Arts Barcelona Logotype

Thomas Manss & Company created the hotel's identity when it was first opened in 1994. After ten years The Ritz-Carlton Hotel Company operating the hotel decided to rejuvenate this jewel in the company's crown with a...
In Famiglia Certification Symbol
Project

In Famiglia Certification Symbol

In Famiglia is a certification scheme for family friendly hotels, restaurants and other tourist attractions. Stars have long been used in the categorisation of hotels and the European Hotelstars Union system is arguably the most...
Inter-lux Logotype
Project

Inter-lux Logotype

The new logotype of this American supplier of lighting products rings in a series of changes in the way the company communicates its offering. Reflecting important developments in the way Inter-lux operates – away from importing European...
Ivorypress Logotype
Project

Ivorypress Logotype

Ivorypress are best known for their artist books. Richard Long, Anthony Caro, Anish Kapoor and Ai Wei Wei – to name but a few – have all created limited editions, that are sought after by collectors. The publisher's carefully crafted...
Katie Rosenberg Public Relations Logotype
Project

Katie Rosenberg Public Relations Logotype

The identity for New York PR consultants K.R.P.R. combines the initials of founder Katie Rosenberg with punctuation marks, creating an easy to read mark with a memorable twist. Letterhead and continuation sheet provide the opportunity to...
Knabenchor Gütersloh Logotype
Project

Knabenchor Gütersloh Logotype

Unlike most men, the logotype for this boys choir can multi-task. It not only performs the usual task of giving the organsation a face, it also acts as a concert poster. Because of budget constraints the choir cannot print dedicated...
LA 21 Symbol
Project

LA 21 Symbol

The LA 21 symbol is inspired by printers' flowers and entertains the viewer with its duality: some people see foliage while others recognise a water feature of a formal garden – both interpretations equally appropriate for this firm...
Lean Alliance Symbol
Project

Lean Alliance Symbol

The Lean Alliance mark blurs the boundaries between symbol and logotype. Although the mark is built using the organisation's initials, Walter Haettenschweiler's Africaine typeface – a hidden gem that has never been commercially...
Lienke Symbol
Project

Lienke Symbol

Lienke is a recycling company founded in 1889. It began life as a scrap metal dealer and the corporate symbol, a corrugated copper flag, recalls these origins. The flag is an heraldic device which becomes more beautiful as it matures,...
LogisticsNet Berlin Brandenburg Symbol
Project

LogisticsNet Berlin Brandenburg Symbol

Whilst the mark for LogisticsNet Berlin Brandenburg is instantly recognisable and in that sense unambiguous, the individual elements it is composed off play tricks with the eyes of the beholder. Sometimes one sees four arrows pointing in...
Maybank and Matthews Architects Monogram
Project

Maybank and Matthews Architects Monogram

Maybank and Matthews is a firm of two architects who joined forces – as did their initials for the practice's logotype...
Metamorphosis Monogram
Project

Metamorphosis Monogram

This monogram for a company of image consultants hints at the transformation from a caterpillar to a butterfly.
Micropelt Logotype
Project

Micropelt Logotype

Micropelt's business revolves around miniature cooling technologies. The firms logotype illustrates this fact by turning the 'o' into a centigrade sign...
Neri Logotype
Project

Neri Logotype

The original Neri mark with its traditional serif typeface and leafy ornament was steeped in the company's historic focus on cast iron lamps. When a product and identity review repositioned the firm in a more contemporary fashion, the...
Netzwerk Weiße Biotechnologie Symbol
Project

Netzwerk Weiße Biotechnologie Symbol

The mark for Netzwerk Weiße Biotechnologie neatly illustrates the mission of this network of biotechnology companies: to research the use of biotechnological advances for a greener future. To the uninitiated it might look just like a tree...
Openstudio Logotype
Project

Openstudio Logotype

Most names of architectural practices are based on the founders' names. A principle that runs quickly out of steam when the amount of partners in the business increases or the founding members leave the practice. True to its name,...
OVG Oberhavel Verkehrsgesellschaft Symbol
Project

OVG Oberhavel Verkehrsgesellschaft Symbol

Go faster stripes seem an obvious solution for a public transport company in the Oberhavel region north of Berlin. Beneath its dynamic surface, the symbol for Oberhavel Verkehrsgesellschaft shares a common structure with three sister marks...
Palazzo Avino Symbol
Project

Palazzo Avino Symbol

The Lion is an omnipresent feature of the Palazzo Avino architecture. It adorns fountains, greets guest at the door and guards the entrance to the lobby lounge of this crowning glory of Ravello’s hospitality sector – perched on the rocks...
Patrick Heide Contemporary Art Logotype
Project

Patrick Heide Contemporary Art Logotype

Patrick Heide's contemporary art programme focuses on artists who create, reveal and manipulate patterns, much like the gallery's logotype...
Paula Garrido & Bossa Décor Symbols
Project

Paula Garrido & Bossa Décor Symbols

Paula Garrido not only runs her own interior design studio she is also a vocal member of Bossa Décor – a social media channel dedicated to design, art and life style. Thomas Manss & Company was tasked with working its magic on a brief...
Penha Longa Logotype
Project

Penha Longa Logotype

Even before The Ritz-Carlton Hotel Company lavished its five star luxury treatment on one of Portugal's favourite resorts, Penha Longa carried its monogram – based on the initials of a historic monestary – with customary Latin pride...
Preussische Schlösser und Gärten Zeichen
Project

Preussische Schlösser und Gärten Zeichen

The mark for the museum shops at the Preussische Schlösser & Gärten was inspired by a table-top designed by the Prussian architect and urban planner Karl Friedrich Schinkel. The combination of a neoclassical ornament and a typeface...
Prof-Media Symbol
Project

Prof-Media Symbol

The mark for Russian media conglomerate Prof-Media is an initial turned symbol. By rotating the letter M a powerful pattern emerges that is evocative of traditional broadcasting testcards.
Schober Eiche Monogram
Project

Schober Eiche Monogram

The monogram for Munich consultants Schober Eiche is based on the initials of the two founders and illustrates their specific area of work: mergers and acquisitions.
Stern- und Kreisschiffahrt Symbol
Project

Stern- und Kreisschiffahrt Symbol

Stern- und Kreisschiffahrt runs public transport on Berlin’s lakes and canals. The redesign of the mark focuses on the company’s maritime heritage with a nautical flag and five pointed star.
Supstance, Symbol
Project

Supstance, Symbol

The name of this IT consultancy is a combination of the words 'Superior' and 'Substance' and describes the intelligent approach that has become the hallmark of the firm's process and project management solutions...
The Benjamin Foundation Symbol
Project

The Benjamin Foundation Symbol

The Benjamin Foundation acts more like a family rather than a charity. The organisation supports people in need by building up personal relationships, aims to create an understanding through dialogue and uses counselling to empower people...
The Henry Lydiate Partnership Symbols
Project

The Henry Lydiate Partnership Symbols

The Hendry Lydiate Partnership pride themselves on their tailor-made approach to business consultancy for the arts. Unlike many management consultants the firm does not apply a unified management model to the clients problem, but assembles...
Tim Wood Furniture Monogram
Project

Tim Wood Furniture Monogram

An identity for Tim Wood Furniture conveys Tim Wood’s personal involvement in every aspect of the design, manufacture and installation of his bespoke pieces. The symbol, a modern monogram based on the initials TW, is a personal seal of...
Transformal Monogram
Project

Transformal Monogram

The monogram for TransFormal combines the initials T and F to promote the company's mission: providing the key to IT for its clients. The mark has been applied to stationery, promotional literature and the company's website...
UGO Logotype
Project

UGO Logotype

The UGO certification is awarded to companies with an outstanding track record in sustainable and responsible innovation. Despite its capitalised three letter appearance UGO is not an acronym. It is a first name, the Italian equivalent of...
UK Centre for Carnival Arts Symbol
Project

UK Centre for Carnival Arts Symbol

The symbol for the UK Centre of Carnival Arts has frequently been interpreted as a bird's eye view of Caribbean dancers with their colourful costumes in full swing. It has also been likened to a riot in a paint factory. Both views...
UNICEF Symbol
Project

UNICEF Symbol

When UNICEF ran a competition for a new mark to celebrate the organisation's 50th anniversary, the brief was to depict 'two children, not as recipients of aid, but as individuals with their own rights to influence and make...
Vertixx Logotype
Project

Vertixx Logotype

When Vertixx started selling end of the line electronics and white goods, the company logotype was designed to crystallise the declared aim: to become the number one online retailer for this highly specialised sector.
Vivité Monogram
Project

Vivité Monogram

The Vivité mark is a prime example of how a designer's mind works. Rigorous analysis of the company's health passport offer suggests that the medical aspect has to be at the heart of its visual communication. The medical...
Zal Telecomunicazioni Symbol
Project

Zal Telecomunicazioni Symbol

Zal is an Italian telecommunication company operating in Emilia-Romagna. The name might mean yellow, but for the impact of its symbol the company relies on the same, highly recognisable dazzle effect as the zebra. Unusually for a telecoms...