Hamburg School of Ideas

Hamburg’s Texterschmiede has been feeding the German advertising industry with a steady stream of copywriters for years. However, increasingly the cream of these wordsmiths no longer writes headlines and copy for adverts, but have assumed new roles as content strategists in the online world.

This shift is reflected in the new name of what was formerly known as Texterschmiede Hamburg: Hamburg School of Ideas. The shift from a craft based profession to purveyors of strategic ideas and thinking is reflected in the new mark.