Arjo Creative Papers

Creative Papers is a collection of improbable objects to catch the attention of busy creatives, providing unlimited opportunity to demonstrate the versatility of six leading text and cover brands in one promotion. In a departure from conventional paper promotions, the papers were used not just as a printing surface but as an integral part of the design: the “umbrella for dry countries" embosses the Keaykolour board to suggest rain, while a flattened “dry" patch suggests the effectiveness of the umbrella; feltmarked Yearling papers provide the table cloth background for “executive cutlery"; painted floorboards created by the “multifunctional buggy" exploit the texture of the Keaykolour card. Overall, the tongue-in-cheek treatment actively demonstrates the potential of the range.