National Portrait Gallery, Face of Fashion Campaign

Mario Sorrenti's photograph of Kate Moss was chosen as the key image to promote Face of Fashion - a major survey of fashion photography at the National Portrait Gallery. The model turned poster girl not only graced the poster campaign with her beauty, but also all the other promotional and press materials including the home page of the website. The bold type of the Face of Fashion logo designed by Thomas Manss & Company for the campaign covered up a rather delicate problem: no nipples can be shown on posters displayed on the London Underground.