The logo of the Association Internationale Des Musées D’Agriculture is based on the acronym AIMA and communicates the two core aims of this International Association of Agricultural Museums: the focus on the importance of agriculture and the organisations global ambition.
The idea of the mark is inspired by the observation that all the best known agricultural products around the world share the fact that they rely on their leaves to absorb light energy from the sun: whether it is wheat, sugar cane, maize, rice, onions or tomatoes.
The logo can be equally read as typographic foliage or a globe.