Thinking Traps

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Thinking Traps

On the arduous journey to a memorable design – or a sensible business decision – we frequently encounter situations where our mind is tricked by subliminal undercurrents: thinking traps. This booklet unveils the most conspicuous bumps en route to a rational conclusion, but it comes with a word of caution: being aware of them gives rise to the ultimate of these snares – the belief that we are immune to them.