Neri identity
50 years is an important milestone for any company. Urban furniture and lighting manufacturer Neri SpA has decided to treat the anniversary not as an arrival, but a new departure. The company' birthday was not just celebrated with the obligatory anniversary publication, but also with a new visual identity, a series of new products, a new catalogue, a new website, a new magazine and a great return to the Light + Building fair in Frankfurt.
The carefully crafted, Thomas Manss & Company designed logotype manages to do the proverbial splits by appearing thoroughly contemporary on the one hand, yet, retaining the authority of a long established leader in urban furniture and lighting on the other. The mark was launched to the universal applause of the firm's key audiences including architects and urban planners at the Light + Building fair.
