Bowers & Wilkins Identity
The continuous relationship with loudspeaker manufacturer Bowers & Wilkins has been an opportunity to build a coherent brand identity over a period of 20 years. The ongoing development of the company's communication strategy has seen Bowers & Wilkins diversify from their origins in high-end loudspeakers into computer speakers, iPod docks and car audio. To facilitate this change and build on the strong community of Bowers & Wilkins believers the Society of Sound was created.
SoS is a platform where enthusiasts can share their passion for music and sound in general and for the brand in particular. The change in communication strategy has also seen Thomas Manss & Company's work for Bowers & Wilkins expand from printed literature and exhibitions to web communication and film.
