National Portrait Gallery, Face of Fashion Microsite

To promote this exhibition of fashion photographs and attract a younger audience to the National Portrait Gallery the traditional print based marketing was complemented by a dedicated microsite. The site not only gave a taster of the exhibition and background information of the photographers, it also contained interactive elements where visitors could design their own poster and send it to friends, download screen savers for mobile phones and finally, secure a limited edition exhibition poster for collection at the gallery by reserving one of a thousand pixels.

npg.org.uk/fashion