Zal is an Italian telecommunication company with a difference: not only does it offer simple and transparent price plans, the firm also does away with call centres and automated voices that take you through a litany of menu choices with endless numbers to press.
Zal is based in Forlì and focuses its efforts on customers in the surrounding Emilia-Romagna region. So proud is the company of its origins, that even its name has local roots, Zal is Romagnolo dialect and means 'yellow'.