Zal Telecomunicazioni Identity

The Zal promise plays with the accepted notion of a miserable experience when dealing with the telecommunications industry – and takes a different route. 

"Telecommunication is changing colour" hints at a much improved and refreshingly simple service. Together with the Zal name, there is no doubt that a brighter future awaits telecoms customers in the Emilia-Romagna region. Zal means yellow in Romagnolo, the local dialect.

The Thomas Manss & Company developed name has inspired an identity that is as simple as it is effective: every application sports the same freshly painted, eye-popping, yellow look. In an unusual twist, the company's speech bubble logo only ever appears in black and white.