Bowers & Wilkins
Description

Bowers & Wilkins

Beauty is in the eye of the beholder, what makes a mark memorable is its personality – quirks and traits that define a person as much as a logotype.

The personality of the monogram for audio specialists Bowers & Wilkins is derived from the particular challenges the letters B, & and W present. Every letter has been carefully manipulated to minimise the gaps and holes that result when combining these three characters creating a mark that is more than the sum of its parts.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.