Bowers & Wilkins P5 Mobile Hi-Fi Launch Campaign
Description
Bowers & Wilkins P5 Mobile Hi-Fi Launch Campaign
When launching the Bowers & Wilkins P5 Mobile Hi-Fi, Thomas Manss & Company developed the communication strategy, web presence, retail packaging and a three minute promotional film starring gadget aficionado Tom Dunmore.
The entire campaign revolves around the notion of 'Concert for One' – live-like sound when you are on the move. The headphones were launched exclusively at Apple stores across Europe.
Find out more about P5 Mobile Hi-Fi
Read product reviews at apple.com
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