When talking about books the received understanding is that of a finished, printed object ever since Johannes Gutenberg invented the printing process in the 15th century.
However, the Booktailor name suggests otherwise; introducing a bespoke element into what is generally regarded a mass produced item. The company's travel guides can be tailored to the individual needs and interests of the traveller online and will be delivered as a unique printed item.
The Booktailor mark conjoins these two disparate concepts thus making a feature of the firm's offer.