Carla Juaçaba Logotype

It has always been the ambition of architect Carla Juaçaba to let her work do the talking.

Reflecting this architectural approach, the practice's logotype therefore had to be simple and functional. True to Ellen Lupton's mantra of 'think more, design less' the designers' take on this brief was to design something that does not look designed at all.

The resulting logotype graces business cards, letterheads and the company's website with its understated elegance.