The Ritz–Carlton Hotel Company running Hotel Arts and pride themselves on their personal service; “Ladies and gentlemen serving ladies and gentlemen” is the company credo. To give the hotel a more residential feel they chose to keep directional signage to a minimum. Instead, guests are personally directed to the various facilities. In addition, discrete glass plaques were designed to identify significant public rooms. Each of these “jewels on the wall” carries the signature of the artist whose name the room bears.