The corporate brochure for Italy's leading paper manufacturer contains all the information one would expect from such a publication: People, ethos, products and locations. Yet, the presentation stands out for its daring use of the company's paper portfolio.
French folded pages featuring colour imagery are interspersed with colour papers carrying the text. Not only did the constantly changing papers present a challenge to the finishers, the task was made even more arduous by the different page sizes.
The publication is an object lesson in how to let the product take centre stage without getting in the way of all the information to be conveyed.