Tate to Tube Signage
Description
Tate to Tube Signage
To guide visitors from Southwark Tube Station to the Tate Modern Thomas Manss & Company implemented an ingeniously simple scheme. Tube passengers arriving at the station were told to follow the specially painted orange lamp posts lining the route to Southwark's landmark art venue.
The infrastructure for the scheme was in place and what could have been a very difficult task was solved with a bucket of paint.
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