Germany + Brazil 2013-2014 Launch Programme
The German year in Brazil was launched with a series of events across the country's major cities. From the address of the German president Joachim Gauck at the Teatro Municipal in São Paulo to the science conference in Rio de Janeiro's Palácio Guanabara and the solar technology of the Estádio de Mineirão in Belo Horizonte events got under way to celebrate joint successes and develop ideas for future collaborations between the two countries.
The launch programme details all the activities of the first week in both Portuguese and German. Unusually for a bilingual publication both languages are treated exactly the same for obvious reasons. Instead of a typographic differentiation, the two languages are distinguished by subtle colour coding based on the national colours. True to the motto of the proceedings 'Where ideas meet', the design combines national characteristics like 'Ordnung', the German sense of order, and 'Alegria', the colourful Brazilian zest for life.