Fedrigoni invitations
Description
Fedrigoni invitations
Invitations are the jesters of corporate communications. They have an obvious obligation to adhere to the sender’s basic visual style, but their main purpose is to entertain and draw attention to the character of the event they are promoting.
The invitations for Italian paper manufacturer Fedrigoni – much like the jester at the King’s court – use humour and wit as a valuable means of achieving an instant rapport with the audience.
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