Fedrigoni at Luxe Pack Monaco 2016
Luxe Pack Monaco is a biennial showcase of the latest global trends in luxury packaging and a fixture on the Fedrigoni calendar. For the past years the Italian specialist paper manufacturer’s communication has been revolving around the firm’s environmental credentials and its track record when it comes to sustainable paper production. The 2015 Annual Report set the scene with its ‘cloak of leaves’ design and the same theme took centre stage at the company’s Luxe Pack exhibition stand. A six meter long wall covered in colourful foliage made of Sirio Color board provided the backdrop for the presentation of Fedrigoni’s collection of packaging materials.
The theme continued as a common thread throughout all the communication materials for the fair: invitations, shopping bags and give-aways all sported the colourful Sirio leaf design.
