Vitsœ Identity
Description

Vitsœ Identity

Vitsœ have been producing their core product, the 606 Universal shelving system, ever since the designs of Braun designer Dieter Rams were first launched in 1960.

A fundamental re-assessment of Vitsœ’s entire graphic output, carried out since 1994, has established a set of clear rules which the company now follows. All the literature, promotional materials, product advertisements, exhibition stands at trade fairs and the website convey, to dealers and clients alike, the myriad possibilities of the furniture for use in the home and office.

Client information

Vitsœ

Vitsœ (pronounced 'Vit-sue' and frequently spelled Vitsoe) is a furniture manufacturer named after the company's Danish founder, Niels Wiese Vitsœ.

Vitsœ have been producing their core product, the 606 Universal shelving system, ever since the designs of Braun designer Dieter Rams were first launched in 1960. At that time, the aim was to produce a simple and timeless product and the system remains largely unaltered today. This makes it easy for clients to add to a system they may have bought more than fifty years ago.

The company's ethos is deeply rooted in the belief that the only way to transcend fashion is to design something that is relevant and meaningful rather than the flavour of the month.