VEMFWD2016

The 2015 VEM Sistemi event focussed on the multi-faceted theme of ‘Automation’. The customary two forward arrows, that have become the hallmark of this series of annual tech events, have been transformed into a three-dimensional shape which defies the laws of perspective. A homage to Escher’s impossible figures, the mark uses a magical perspective as a metaphor for the creation of new realities.

The three-dimensional arrows have been applied to all promotional materials and the signage at Palazzo Albergati, the splendid baroque setting of the event.