VEM sistemi's FWD event has become an annual fixture in the Italian IT industry’s calendar. The series investigates the latest trends in the Information Technology sector with the 2014 event focussing on Cloud Computing. The identity adheres to the recurring visual theme of the series with a multitude of forward arrows revolving around a space in the shape of a cloud.
The identity graced all communication materials and the event venue – Bologna’s MAST Foundation – with the ‘forward cloud’ in all its orange glory.