The challenge of the Oyuna web design was to translate the tactile qualities of beautiful Mongolian cashmere into a two-dimensional, virtual format. Lavish close-ups of the cashmere articles fill the screen, navigation and text are discreetly placed on a transparent layer, not to spoil the elegance of the product presentation. Watch out when you display this website on screen, you might get a lot of greedy fingerprints on it.