Fedrigoni at Drupa 2016
Since the last appearance at Europe’s leading print fair, the Fedrigoni Group has embarked on a global expansion strategy with new acquisitions in the US and Brazil. In that context, choosing the garden as the central them for the Fedrigoni stand seems a quaint idea. It might also be interpreted as a romantic notion that ignores the group’s enthusiastic diversification embracing the future of printed media.
However, if that garden features trees covered in mirror like paper surfaces and highly sophisticated papers that resist oil and water as well as foliage that is made up from the latest security threads and holograms, the stand greets visitors with a very different proposition. It not only becomes an oasis with a futuristic air about it, it also celebrates the fact that Italy’s largest paper manufacturer is well placed to take advantage of what this future can offer.
