Bowers & Wilkins Integrate Conference
The theme for the Bowers & Wilkins Group Global Distributor Conference 2003 in Brighton was 'Integrate'. The aim was to create synergies for the business by bringing together a stable of three leading audio brands under the umbrella of the Bowers & Wilkins Group: Loudspeakers from Bowers & Wilkins and electronics from Classé and Rotel. The mark illustrates the conference theme and was applied to flags, banners inside and outside as well as printed materials including invitations, programmes, notepads and even the menus. For the stage graphics and on screen presentations animations and background images were created to illustrate the holistic idea of the conference. Conveyed through the four elements: fire, water, earth and air, the business proposition is compelling: Creating a whole which is more than the sum of the individual parts.
