Bowers & Wilkins 800 Series Microsite
When the new 800 Series was launched an all-encompassing marketing campaign was developed that included a DVD, printed literature, direct mail and as the vital element to bring together all these disparate elements a dedicated microsite. The microsite featured teasers of films and interviews, in addition there were brief sequences explaining all the technologies that had been employed to create the new flagship range. Once hooked the visitor could then order the DVD and the accompanying communication materials. The microsite was a deliberate departure from the Bowers & Wilkins website at the time, exploring new concepts that eventually led to today's Society of Sound. A platform for sound enthusiasts to share their passion for music that is now a key element in the company's communication strategy.
