National Portrait Gallery, Photographic Portrait Prize 2012 Campaign

The 2012 key visuals of the portrait prize - 'Sophie' by Wendy Carrig and 'Mo Farah' by Kate Peters- were chosen from over 5000 entries. Together with 'logotype' it provides an instantly recognisable face for this annual survey of portrait photography at the National Portrait Gallery.

The campaign comprised Underground posters announcing the exhibition across London's public transport network, promotional and press materials, merchandising items and the exhibition catalogue.